Survey Drive on Consumer Preferences and Social Habits

 A class-wide Survey Drive was conducted for B.Com III Semester students under Quantitative Analysis for Business Decision – I to provide hands-on experience in primary data collection. Students designed questionnaires on topics such as favourite brands, social media usage, and food habits, and collected responses using Google Forms. The data was compiled, analysed, and presented to identify trends and patterns. The activity strengthened students’ understanding of survey methodology, data interpretation, teamwork, and analytical skills.