PESTLE Analysis Challenge – Business Environment

 A collaborative learning activity titled “PESTLE Analysis Challenge” was conducted for B.Com I Semester students to understand the impact of external environmental factors on businesses. Students analysed current news articles and identified relevant Political, Economic, Social, Technological, Environmental, and Legal factors. They presented their interpretations, linking real-world events to the PESTLE framework. The activity enhanced critical thinking, analytical skills, and awareness of the dynamic business environment.