Report: Session on Corporate Strategies

Date: 8th October 2024
Time: 2:30 PM to 3:30 PM
Venue: 4th floor seminar hall
No. of participants: 145

Objective:
•Introduce key concepts and frameworks of corporate strategies used in business decision-making.
• Analyse real-life case studies to demonstrate the successful implementation of corporate strategies.
•Explore the role of strategic planning in achieving long-term business goals and maintaining competitive advantage.
• Provide insights into the evolving landscape of corporate strategies, including digital transformation and global market trends.

Outcome:
• Gain an understanding of essential corporate strategy concepts and how they guide business growth and sustainability.
• Develop analytical skills to assess and create effective strategies for diverse business scenarios.
• Learn how to apply strategic frameworks in real-world contexts to solve corporate challenges.
• Acquire knowledge of emerging trends in corporate strategies, enhancing adaptability to the modern business environments.

Program Highlights:
1. Introduction:
A session on Corporate Strategies was held on 8th October 2024 organized by Department of BCA. The event was designed to provide students with a comprehensive understanding of corporate strategies and how they drive business success. Through a combination of presentations, case studies, and interactive activities, participants were able to explore the key principles of strategic planning, learn about different types of corporate strategies, and understand how to effectively apply these strategies in real-world scenarios.

2. Welcome Address:

Mr. Antony Pani Vivithan, Student of III Semester BCA, delivered a warm welcome address, emphasizing the importance of the acquiring knowledge about Corporate
Strategies and expressing gratitude to all attendees for their participation.

3. Session by Resource Person:
The session began with an introduction to the concept of corporate strategy, led by Mr. Ibrahim (Alumni), Oracle. The speaker explained the difference between corporate strategy, business strategy, and functional strategy, emphasizing how corporate strategy is essential for aligning a company's vision with its operational goals. The audience was introduced to the importance of corporate strategy in guiding long-term decision-making and helping organizations navigate changes in the market environment. A key discussion focused on the importance of aligning corporate strategy with organizational culture. It was emphasized that a company’s culture plays a significant role in the successful execution of strategies. Strategies that resonate with the company’s values and work culture are more likely to be embraced by employees and executed effectively. 4. Vote of Thanks:

Mr Viswajit, Student of VI Semester BCA, delivered a vote of thanks, expressing gratitude to the organizers, speakers, and participants for their contributions to the
success of the session.

Conclusion:
The session on corporate strategies was highly informative and engaging, offering valuable insights into how businesses formulate and implement strategies to achieve their objectives. The interactive nature of the workshop allowed participants to apply theoretical concepts to
practical situations, enhancing their understanding of strategic planning. As organizations face increasingly complex challenges, developing effective corporate strategies will remain a crucial skill for future business leaders and managers. We hope this session has inspired
participants to explore the importance of corporate strategy in their own professional journeys.