:ST. FRANCIS COLLEGE :

The event was conducted on 15th December 2021 from 10.45 a.m. to 12.00 p.m. in the seminar Hall. The session was headed by Mr. Karthikeyan S. The Topic for the session was “Business Development”. The Event was coordinated by the Department of Commerce for the Ist year B. Com ‘D’ Section students. The faculty coordinator of the event was Mr. Glen Francis. Total number of participants who attended the event were 72.

The main objectives of the session were:
1) To induce among students the basic knowledge of business development.
2) To give a deep insight into real life hierarchy of business.
3) To provide students’ knowledge about various strategies of business in relation to profit maximization, SWOT analysis etc.

The outcome of the program was satisfactory. Students were happy and effectively utilized the opportunity. Students were equipped with knowledge and gained some basic knowledge about business development and understood the benefits, advantages and disadvantages what really makes difference in them to stand out from that of the competitors and developing a USP for the product/service and gave them clarity on the importance of being self-motivated and know the outside business world.

The programme started with welcome to the gathering by Ms. Pooja student of I Sem. B. Com D section.

Further the Guest Speaker took over the session and delivered a lecture on the topic “Business Development” in which he tried to explain the following concepts:
1. Introduction to business development.
2. Importance of business development in global scenario.
3.How to analysis your competitors in business.
And finally done with the activity of product selling with the students.
At last, Student’s feedback was taken and vote of thanks towards the same is also delivered by Pooja.

Highlights of the Event

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