Assistant Professor
Department of Arts
Qualification: MA, BEd, MBA, PhD SET
Current Status: Assistant Professor, Department of Economics
Date of Joining: 5/7/2019
Total Experience: 28 years
Teaching : 28 years
Industry : Nil
Dr. Annie John has more than 28 years of teaching experience. She got a PhD from Mother Theresa Women's University , Kodaikanal. Annie has attended many conferences and published numerous research papers in top- tier journals. Her research has focused in the area of Consumer .Currently, Dr. Annie serves as a Member of Board of Examinations (BOE) and Board of Studies (BOS) in Bangalore city University.Behavoiur.
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No/DOI |
|---|---|---|---|---|
| 1 | Antecedents of Online Impulsive Buying Behaviour: | A Meta-Analysis -International Journal of Scientific & Technology Research | Novemeber 2019 | Volume 8, Issue 11, ISSN 2277-8616 |
| 2 | Personalisation and its Importance on Online Platform | International Journal of Advance and Innovative Research | April-June 2019 | Volume 6, Issue 2 ( XIX ) (Pp-98 – 104) ISSN-2394-7780 |
| 3 | Antecedents of Offline Impulsive Buying Behaviour | International Journal of Recent Technology And Engineering | November 2019 | (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4 |
| 4 | Impulsive Buying Behaviour and Generation Y | Shodh Sanchar Bulletin | July-September 2020 | Vol. 10, Issue 39, ISSN - 2229-3620, Page Nos. 204-210 |
| 5 | Impulsive Buying Behaviour and Generation Z | Shodh Sanchar Bulletin | July-September 2020 | Vol. 7, Issue 27, ISSN - 2348-2397 Page Nos. 214-220 |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution |
|---|---|---|---|---|---|---|
| 1 | National conference | Presenter | National conference organized by Department of Commerce | Product Presentation, Visual Design and Purchase Intent in the Online Context | March 2018 | Periyar University, Salem |
| 2 | International conference | Presenter | International conference organized by department of commerce | Personalisation and its Importance on Online Platform” Presented a research paper | March 2019 | Kristu Jayanthi College |
| 3 | National conference | Presenter | National conference organized by department of CSE ,IT,MCA and MBA | Antecedents of Online Impulsive Buying Behaviour –A Meta-Analysis | March 2019 | M Kumarasamy College of Engineering, Karur |
| 4 | National conference | Presenter | National conference organized bydepartment of Management Studies | Antecedents of Offline Impulsive Buying Behaviour- A Meta Analytic Review | April 2019 | PSNA college of College of Engineering and Technology, Dindigul |
| Sl.No. | Title of Event | Type of Event | Level | Organized by | Place | Date From | Date To |
|---|---|---|---|---|---|---|---|
| 1 | Workshop | Application of Econometrics in Business Research | Christ University | Bangalore | |||
| 2 | Workshop | Research methodology | Mother Teresa University | Kodaikanal |
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