To be Updated

Annie John, R Rathidevi, Jain Mathew (2019) Antecedents of Online Impulsive Buying Behaviour: A Meta-Analysis -International Journal of Scientific & Technology Research Volume 8, Issue 11, November 2019 ISSN 2277-8616
Annie John, R Rathidevi (2019) Personalisation and its Importance on Online Platform -International Journal of Advance and Innovative Research Volume 6, Issue 2 ( XIX ) (Pp-98 – 104) April - June 2019 ISSN-2394-7780
Annie John, R Rathidevi, Jain Mathew (2019) Antecedents of Offline Impulsive Buying Behaviour- International Journal of Recent Technology And Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4, November 2019
Annie John, R Rathidevi (2020) Impulsive Buying Behaviour and Generation Y- Shodh Sanchar Bulletin Vol. 10, Issue 39, July-September 2020, ISSN - 2229-3620, Page Nos. 204-210
Annie John, R Rathidevi (2020) Impulsive Buying Behaviour and Generation Z- Shodh Sarita Bulletin Vol. 7, Issue 27, July-September 2020, ISSN - 2348-2397 Page Nos. 214-220

Annie John, R Rathidevi, “Personalisation and its Importance on Online Platform” Presented a research paper at international conference organized by department of commerce, Kristu Jayanthi College, Bengaluru, March 2019.

Annie John, R Rathidevi, “Product Presentation, Visual Design and Purchase Intent in the Online Context” National conference organized by Department of Commerce, Periyar University, Salem, March 2018.
Annie John, R Rathidevi, Jain Mathew “Antecedents of Online Impulsive Buying Behaviour – A Meta-Analysis”. National conference organized by Department of CSE, IT, MCA and MBA, M Kumarasamy College of Engineering, Karur, Tamilnadu March 2019.
Annie John, R Rathidevi, Jain Mathew “Antecedents of Offline Impulsive Buying Behaviour - A Meta Analytic Review” National conference organized by Department of Management Studies, PSNA college of College of Engineering and Technology, Dindigul, Tamilnadu, April 2019

Attended a workshop conducted in Christ University On Econometrics

Member of college Governing Council

Question paper Setter for BCU and Christ University.